Manipal Cure and Care (MCC) has won the prestigious award for the Most Admired Retailer of the year-Innovative Retail Concept, 2008 at India Retail Forum (IRF) for its contribution in providing innovative solution for qualitative monitoring of healthcare and wellness. This award was given to MCC for its unique concept of integrated centers, which offer a mix of world-class products and services in preventive, wellness and beauty care. MCC is the first in India to provide qualitative monitoring of healthcare driven by well-trained doctors and paramedical staff. They offer healthcare services that are customized based on each individual's lifestyle and family medical history. The award was presented by Dr Nicola Evoli Grottini, CIO, Strategy- International Sales and Kerrie Hales, Campbellrigg to Manipal Care and Cure's Chief Operating Officer Mr. Somnath Das on 18th of September 2008 in Mumbai. In any emerging market, the challenge lies in customer shopping exp...